You Know about your
Сustomers what even
Google doesn't Know


Meet Eastwind Social Analytics




















The advance of Big Data changes the marketing game

Even today, we can bring to you unprecedentedly accurate, up-to-the-minute and personalized marketing!

Open infinite opportunities to analyze subscribers, their behaviors and lifestyles with Social Analytics.



Analyze subscriber interactions

Identify communities based on relations and communications between them



Identify gender and age

and other social and demographic subscriber targets



Create clouds of subscriber interests

based on their phone and internet activity



Use extended subscriber profiles

to form target audiences and predict subscriber behaviors








Our platform is an intuitive and convenient analytic tool

that allows a market analyst to make accurate targeted sampling




Ready predefined interfaces to search, study and visualize data


Multiple higher-level analytic parameters


Automated processes











Why Social Analytics?
Why Eastwind?







Our target is to incredible ease the task of marketing specialists and analysts

We aim at changing marketing while turning it into the dream marketing, making it as-never-before-precise and effective

Surely we can change your vision of Big Data and practically monetize it, just explaining to you the performance features of Social Analytics.

We collaborate with the telecom operators for 20 years, and aware of all peculiarities of that business and subscriber behavior patterns.

We have accumulated priceless experience and vast knowledge in the area of data collection and analysis.

We have carried out numerous pilot projects with the telecom operators to uncover what methods and analysis algorithms serve better for obtaining the goals.

We are here to answer what the operator needs Big Data for.







How Does it Work?



Billing data on calls/SMS LBS data DPI data Web: sites and search queries








step 1

Integration with data source systems





step 2

Data collection and analysis





step 3

Building a social graph





step 4

Building an extended subscriber profile


Sampling and micro-segmenting:

Demographics Interests Behaviors Geography       Device     Finance   







Big Data stand for Big Capabilities. How banks can restrain data and make money of them?


You possess unique data on your clients. We have created Social Analytics as the tool for repeatedly increase of data analysis implication with ease.

From now on, any bank marketing specialist is a wizard of analysis capable of extracting the valuable knowledge and turning it into precious insights for creating targeted campaigns with the clients and personal marketing.
































Deep segmentation of customers


Personalized product offers


Switch to remote service channels




Targeted marketing


Cross-sales


Churn prediction



Our story began back in 1997, when mobile telecommunications had just emerged in Russia, and the market saw great demand for specialized software. In the years that passed, we have accumulated a wide range of competencies in aggregation various types of data and data manipulation.

As the Big Data handling technologies such as Hadoop came along, our company started a business segment to cater to the task. We learned how to retrieve lots of important and interesting information about mobile operators’ subscribers.

We released a new product, Eastwind Social Analytics, and presented it to operators. Today, we focus on the evolution of our favorite product, its practical applications and monetizing in different areas of market.

We Are Eastwind

One of Russia’s biggest developers and vendors of mobile telecoms oriented software.









Kcell Deploys Mobile Marketing Platform



Eastwind’s integrated software solution allows the largest Kazakh operator to analyze Big Data, create extended subscriber profiles and run targeted marketing campaigns. Eastwind MMP helps to verify demographic data based on real user actions, generate relevant content and timely find out which subscribers are potentially interested in new services, services and partnership offers. The platform opens limitless possibilities for the operator to monetize the available data.


Eastwind Speaks at Data Fest



Eastwind’s specialists have taken part in Data Fest conference - the largest event for data science professionals. The event was held on September 10-11, 2016 in the Moscow office of Yandex. The conference brought together researchers and engineers specializing in big data analysis. Eastwind’s experts spoke on how data science can identify school students among the subscribers of a mobile operator. The presentation went well with the audience and sparked a storm of discussions.


Eastwind Engineers Finish Second in SNA Hackathon



Eastwind specialists have made a successful appearance in IT marathon of SNA Hackathon competition held February 8 through April 8, 2016. After the phase II of the competition, Eastwind finished second. Phase I involved the participants predicting social relations using a fragment of a social graph and demographic characteristics of a million subscribers, whereas Phase II required that they improve the algorithms developed earlier by adding data on subscribers’ membership in various communities and counters of interactions between different types of users.





Want to see Social Analytics in action?

Would you like to try a pilot or a test-drive?





Eastwind © 2016